![]() ![]() "You can get a dab of almost anything you want in CompuServe, but it isn't very substantial," syndicated tech columnist Peter McWilliams wrote. Some felt the offering was broad, but a little skimpy. ![]() ![]() ![]() "Indeed, in approaching retailers this year, it did not even have a finished product."įortunately, Arete had an ace up its sleeve: It was much more flexible about putting its words on different kinds of formats compared to its more established competition, and it quickly partnered with both CompuServe and Dow Jones News Service to bring its encyclopedia to modem-accessible databases as something of an extension of the existing newspaper databases on the services. "The retail strategy is a radical and risky one, especially for a no-name publisher with no domestic experience or brand identity," Chicago Tribune marketing columnist Elizabeth Brenner wrote in 1980. ![]()
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